Financial Professionals’ role needs to evolve rapidly in Sustainability Era

As sustainability reshapes business priorities and regulatory expectations, finance professionals must expand their skillsets to drive ESG integration and long-term value.

Innoserve: Financial Professionals’ role needs to evolve rapidly in Sustainability Era
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Sustainability has moved from a niche concern to a central pillar of corporate strategy. As the EU accelerates its green transition through initiatives like the European Green Deal and the Corporate Sustainability Reporting Directive (CSRD), the responsibilities of financial professionals are expanding rapidly. No longer focused solely on traditional metrics, finance teams are now expected to understand, interpret, and report on environmental, social and governance (ESG) data with the same rigour as financial statements.

Why sustainability is now a finance issue

Historically, sustainability was considered the domain of CSR teams or compliance officers. That’s changed. Today, ESG performance is seen as a key driver of long-term financial health. Investors, regulators, and stakeholders increasingly demand transparency on how companies manage climate risk, human capital, supply chain ethics, and governance frameworks.

In Cyprus and across the EU, this is being formalised through regulation. The CSRD, which came into effect in January 2024 for large companies, mandates detailed sustainability disclosures aligned with the European Sustainability Reporting Standards (ESRS). These standards are not only technical—they require finance professionals to assess materiality, quantify risk, and ensure audit-ready reporting.

New skills for a new era

To meet these expectations, financial professionals must adopt new competencies:

  • ESG literacy: Understanding climate science, carbon accounting, social impact metrics, and governance structures.
  • Data integration: Merging financial and non-financial data for unified reporting and decision-making.
  • Materiality analysis: Identifying sustainability issues that impact business performance and stakeholder decisions.
  • Cross-functional collaboration: Working closely with sustainability officers, HR, operations, and legal teams.

Global firms such as EY and PwC have highlighted the critical need for upskilling within finance teams. According to PwC’s 2023 ESG Reporting Survey, 70% of CFOs say they lack the internal expertise to meet upcoming sustainability reporting demands.

Opportunities for value creation

While the compliance burden is real, there’s also opportunity. Finance professionals who embrace ESG are uniquely positioned to unlock value through:

  1. Scenario analysis and risk management: Modelling climate risks alongside financial risks for better resilience planning.
  2. Green finance: Supporting access to sustainable investment products, grants, and green bonds.
  3. Strategic guidance: Advising boards and executives on ESG-aligned capital allocation and growth strategies.

In Cyprus, where many businesses are SMEs or family-owned, finance professionals can play a crucial role in bridging the gap between compliance and competitive advantage. By aligning sustainability with long-term strategy, they can help businesses future-proof their operations and reputation.

Looking ahead

The era of sustainability is not a passing trend—it’s a structural shift. Finance professionals must evolve from scorekeepers to strategists, integrating ESG into the heart of business performance. This transformation will be essential not just for compliance, but for credibility and competitiveness in an increasingly transparent and sustainability-focused marketplace.

Profle image of Giannis Christou
Giannis Christou
Managing Partner / Head of Audit and Advisory

Giannis Christou is the Managing Partner and Head of Audit & Advisory at Innoserve, leading the firm since 2020. With extensive experience at KPMG Cyprus, KPMG UK, and in the hedge fund sector, he brings deep expertise in audit, advisory, mergers & acquisitions, and transaction services. Giannis is a Fellow Chartered Accountant (FCA) of the ICAEW and holds a BA in Economics as well as an MSc in Finance & Business Management (Distinction). He is committed to helping clients build stronger, more resilient, and more valuable businesses.