The European Central Bank launched the EuroSteps Walking Challenge to promote financial literacy among women, coinciding with International Women’s Day, featuring a panel discussion with key European financial leaders.
The European Central Bank (ECB) hosted an event to mark International Women’s Day, focusing on financial literacy and the gender gap. ECB President Christine Lagarde emphasized the importance of financial literacy in empowering women to make informed financial decisions.
The event included a panel discussion with Yannis Stournaras, Governor of the Bank of Greece; Joachim Nagel, President of the Deutsche Bundesbank; and Tabea Bucher‑Koenen, Co‑Director of the Mannheim Institute of Financial Education. The discussion addressed the role of financial literacy in strengthening economic resilience and closing the gender gap across Europe. Patrick Jenkins, Chair of the Financial Times’ Financial Literacy and Inclusion Campaign, moderated the session.
The ECB also launched the EuroSteps Walking Challenge, a new initiative designed to integrate financial education into daily life through physical activity and bite-sized lessons. The challenge aims to promote accessible and engaging financial literacy across euro area countries.
Registration for the challenge is open today. The step counting challenge begins on 1 April and lasts four weeks. Participants can join at any time and will receive two to three notifications per week in their language, containing financial education content and links to national resources. All participants will be eligible for prizes.
Building on previous commitments, the Eurosystem has established a central bank financial literacy network to develop a harmonized dataset and a shared repository of initiatives and resources on financial literacy in Europe. More information is available on the ECB website. Photos of the event can be viewed on the press photos webpage.
